Management & Sales Division
Competitive Paper Results
2008 BEA Convention
Open Category
George L. Daniels,
Roger Cooper and Tang Tang,
Debut Category
Carolyn D. Lagarenne,
Ali N. Mohamed,
Panel Respondent: Steven
Phipps,
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Rapid Fire Research
“Managing a New Technological Frontier: Understanding DVR Habits and Ad Viewing Behavior Among Young Adults”
Margaret-Mary Connelly, Mackenzie Gabriel, William Ward
& David Peacock,
“Ticker Talk: Cable Network News Crawls as Cross-Promotional Agents”
Amy Jo Coffey & Johanna Cleary,
“See Spot Run: Recommended Protocols for Analyzing the Structure and Scheduling of Commercial Spot Breaks”
Walter S. McDowell,
Steven J. Dick,
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Scholar to Scholar
“Filtering the Future: A
Laura H. Crosswell,
“Competition Among TV Networks: Content Values in Morning News Programs”
Athena Grayson,