Management & Sales Division

Competitive Paper Results

  2008 BEA Convention

 

Open Category

1st Place “Models for Managing the Blurring Lines Between Sales and News in the Age of the Local Television Web Site”

George L. Daniels, University of Alabama

 

2nd Place “Exploring Audience Availability to Television: An Empirical Explanation”

Roger Cooper and Tang Tang, Ohio University

 

Debut Category

1st Place “A Case Study on the Walt Disney Company: Technological Management Strategies”

Carolyn D. Lagarenne, College of Charleston

 

2nd Place “A Survey of Colonial and Post-Colonial Management Styles in African Broadcasting”

Ali N. Mohamed, Grambling State University

 

Panel Respondent:    Steven Phipps, Maryville University

_______________________________________________________________________________________________

 

Rapid Fire Research

“Managing a New Technological Frontier: Understanding DVR Habits and Ad Viewing Behavior Among Young Adults”

Margaret-Mary Connelly, Mackenzie Gabriel, William Ward & David Peacock, Syracuse University

 

“Ticker Talk: Cable Network News Crawls as Cross-Promotional Agents”

Amy Jo Coffey & Johanna Cleary, University of Florida

 

“See Spot Run: Recommended Protocols for Analyzing the Structure and Scheduling of Commercial Spot Breaks”

Walter S. McDowell, University of Miami

Steven J. Dick, University of Louisiana at Lafayette

_________________________________________________________________________________________________

 

Scholar to Scholar

“Filtering the Future: A Delphi Panel on Modern Technology and Its Impact on the Advertising Industry”

Laura H. Crosswell, College of Charleston

 

“Competition Among TV Networks: Content Values in Morning News Programs”

Athena Grayson, College of Charleston