To bring structure, strategic planning and leadership to marketing and communications at the College of Charleston
To enhance the College of Charleston's reputation
To build a stronger regional and national identity for College of Charleston
To create awareness and relevance among constituents
To build a college-wide branding and visual identity program
To enhance direct marketing efforts throughout all campus programs
These goals are achieved through:
development of an Integrated Marketing process for the College.
creation and implementation of a Branding and Identity Plan.
creation of individual marketing plans and strategies for key areas.
ongoing improvement and enhancement of external communications.
participation in the Strategic Planning processes of the College.
oversight of marketing functions such as publications, media relations, publicity, Web design and content, advertising and direct mail.
We are here to help College of Charleston departments and programs achieve their marketing and communications goals. In some cases, our staff will handle projects from start to finish, in other instances we can provide advice, recommendations and consultation. Our team can assist your area with:
strategic marketing plans, branding and visual identity.
