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B.S. in Business Administration with Marketing Concentration
The business administration major offers students an opportunity to prepare for careers in today’s challenging world of business by delivering a comprehensive program of academics, technology, and leadership. A diverse business core and a variety of electives constitute an accredited curriculum which is based on the liberal arts and sciences foundation for which the College of Charleston is so well known.
The concentration in marketing within the business administration major provides students with an indepth study of the marketing field and allows them to pursue a preferred area of interest.
General Education Requirements: 50 hours.
Business Administration Major Requirements: 48 hours.
Click on the Course Number to get a description and syllabi (if available).
| ACCT-203 | Financial Accounting |
| ACCT-204 | Managerial Accounting |
| BLAW-205 | Legal Environment of Business |
| DSCI-232 | Business Statistics |
| DSCI-300 | Management Information Systems |
| DSCI-304 | Production and Operations Management |
| ECON-200 | Principles of Microeconomics |
| ECON-201 | Principles of Macroeconomics |
| FINC-303 | Business Finance |
| MGMT-301 | Management and Organizational Behavior |
| MKTG-302 | Marketing Concepts |
| MGMT-408 | Business Policy |
| Concentration courses: | |
| MKTG 320 | Marketing Research |
| MKTG 326 | International Marketing |
| MKTG 329 | Consumer Behavior |
| MKTG 425 | Marketing Management |
| Electives: Six hours from the following courses: | |
| HTMT 353 | Hospitality Sales and Negotiations |
| MGMT 332 | Business Communications |
| TRAN 312 | Global Logistics |
| Any 300/400 level MKTG course, except MKTG 302, MKTG 399 and MKTG 499 (click here for a complete list of Marketing Courses) . | |
| Notes: | |
| No more than three semester hours total can be counted toward the concentration from travel study courses, MKTG 420, MKTG 360, or MKTG 444. | |
and Continuing Education