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HTMT 350 Hospitality and Tourism Marketing (3) |
| This course examines how leading hospitality and tourism enterprises apply marketing principles to create and retain customers. Special attention is given to the timing, packaging, pricing, channels of distribution, advertising, and personal selling functions of destination-marketing organizations, and convention and meeting facilities. |
| Offerings: F. |
| Prerequisites: Junior standing; HTMT 210, MKTG 302, ECON 201, 202. |
Sample Syllabi/Topics: |
| Learning Objectives : |
| The objective of this course is to examine how leading hospitality and tourism enterprises apply marketing theories for the purpose of building successful businesses. |
and Continuing Education