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MKTG 302 Marketing Concepts (3) |
| This course develops an appreciation for the complexities of establishing and implementing marketing strategies. Areas of study include consumer behavior, product/service mixes, branding and packaging, channels of distribution, pricing, advertising, and salesmanship. |
| Offerings: F, S, Su. |
| Prerequisites: Junior standing; ECON 201, 202. |
Sample Syllabi/Topics: |
| Learning Objectives : |
and Continuing Education