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MKTG 320 Marketing Research (3)


A course that establishes the relationship between models, information systems, and marketing decisions. The practical application of behavioral and statistical methods for the purpose of obtaining and analyzing relevant marketing information will also be examined.

Offerings: F, S.

Prerequisites: Junior standing; ECON 201, 202, MATH 104, DSCI 232, MKTG 302.

Sample Syllabi/Topics:

MKTG_320_MackR


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