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MKTG 326 International Marketing (3) |
| Marketing on an international scale with stress upon the viewpoint of the marketing manager who must recognize and cope with differences in legal, economic, spatial, and cultural elements in different nations. Emphasis is placed on marketing techniques and methods of expanding participation in foreign markets. |
| Offerings: F, S, Su. |
| Prerequisites: Junior standing; MKTG 302, ECON 201 and 202. |
Sample Syllabi/Topics: |
| Learning Objectives : |
and Continuing Education