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Dr. Yu Henry Xie
Education:

Ph.D., St. Louis University
M.B.A., University of South Carolina
B.S., Guangzhou Institute of Foreign Trade (China)

Started at CofC in 2006
Research Interests:
International marketing strategy, consumer innovativeness, cross-cultural consumer behavior, internationalization, international performance, and emerging markets.
Courses Taught: Introduction to Marketing Management, Marketing Concepts, International Marketing, Marketing Management, Strategic Marketing, and International Business.
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