The Division of Marketing and Communications will soon distribute the College’s first brand manual, which includes guidelines governing the proper and consistent use of the College’s brand story, key messages, visual identity, wordmark, colors and typefaces. The manual will explain how to apply these guidelines to print materials, websites, signage, stationery and other communications materials. It also includes a comprehensive style guide to ensure that written materials are accurate and consistent.

The manual is the result of a yearlong examination of the College’s current and desired institutional image and reputation, key messages and graphic identity by the Integrated Marketing and Communications Task Force, a group of more than 35 faculty, staff and students. It is designed to be a toolkit for departments, offices and programs to use to achieve their communications and marketing goals while, at the same time, clearly communicating that each unit of the College is part of a strong, cohesive, first-class institution of higher learning.

Once the brand manual is released, campuswide branding and marketing seminars will be offered to assist with the implementation of the brand and visual identity standards, and to help the College’s faculty and staff enhance their marketing and communications efforts. Watch for more information about these seminars in the coming weeks.